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#Talkingaboutbabyloss: Working with the M.A. on Babyloss Awareness Week

This review of the 2014 Babyloss Awareness Week was originally written for the Miscarriage Association Newsletter.

Babyloss Awareness Week is an annual opportunity to remember all babies lost in pregnancy, or during or shortly after birth, and also to start conversations about the impact of baby loss. So, from the 9th to 15th of October last year – on the internet, in the media and in the community – that’s what we did.

Drawing on some inspirational ideas from creative agency LIDA, the M.A. staff and trustees developed a range of activities that our supporters could take part in over the week.

Badges and Twibbons

For a week or two, the M.A. office turned into a mailing house as we shipped out 550 pink and blue Babyloss Awareness pin badges that had been ordered via our website.

Just ordered mine. Glad to support such a wonderful association. Just wish people didn’t find the subject of miscarriage so taboo!

Another 731 people added a virtual version of the awareness badge (known as a ‘Twibbon’) to their Facebook or Twitter profiles, while also posting an explanation of why it was there.

Babyloss Twibbon

Photos and Video

Here at the M.A., we know that miscarriage doesn’t just affect 1 in 4 pregnancies. It affects people. As such, we asked our supporters to upload photos of themselves holding a sign saying “I’ve been affected by babyloss” to their social media profiles. Some shared their photos with us, some more privately with their friends. As the days passed and more and more submissions came in, we created an online gallery, then a video. Through our supporters’ comments, we were made aware that, both publically and in private friendship groups, conversations about pregnancy loss were happening.

I have never been in this unfortunate position but admire everyone of you for being so brave and feel so sorry for your losses x

Wave of Light

Every year, on the 15th of October, the last day of Babyloss Awareness Week, people light a candle at 7pm in their local time zone in memory of babies that have been lost too soon. This creates a wave of light that spreads around the globe – and across social media.

Wave of Light candle

Thanks to our supporters on Facebook, our Wave of Light candle, shown here, was shared over 4,000 times and reached over 320,000 people. On Instagram, Twitter, and on Facebook page and groups, others also shared their photos and our feeds glowed with pictures of hundreds of other beautiful memorial candles.

So moving to see how far ‪#‎TalkingAboutBabyLoss‬‬ has come through the ‪#‎WaveofLight‬‬ today compared to previous years and it’s not yet over as it continues to spread around the world. The support shown is truly amazing.

The candles, the pin-badges, the photos and the twibbons, the media stories and the willingness of our supporters to share their experiences, all helped in starting conversations about pregnancy loss across the UK and beyond – conversations that continued long after Babyloss Awareness Week itself came to an end.

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